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Album Cover Art
I wanted to create a world which was familiar and unsettling at the same time. A place where things we recognize and make us feel home keep evolving in front of our eyes making the world around us an exciting symphony of transformation and innovation. Maria Chiara, in the center of the artwork, is at the same time witness of all that but also the creator of this new changing world. A sun that doesn't set but rather keeps rising. This is also the very first moment we introduce the red circle which, as you'll see, it will become a central element for the whole project. My idea was to combine an hyperrealistic photographer such as Dimitris combined with a surrealistic set designer in order (Alessia De Pasquale) to create a strange visual tension with which play in post production and create the final artwork.
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Video Production n.1: 'CLOSER' /Music Video
The first single released, titled Closer, launched along with its first music video.
With the first music video I wanted to introduce the audience to what this album is all about. I think one of the cool aspects of working at 360 on such a variegate project is that you can spread key pieces of information in each one of the outputs and according with the medium used, and subtly inform who's watching of something important, every time in a different way. With the aim, at the end of the visual journey, of creating something which is bigger than the sum of the individual parts.
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Video Production n.2: 'LIGHT' /Music Video
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Video Production n.3: 'TIME' /Full Band Video Performance
Artist Press Photo Kit
We decided to go for two main road here, one more institutional and one more arty, putting together a nice range of images showing the artist multifaceted depth. In carge of the main (institutional) shoot we collaborated with the very talented, Greek photographer, Dimitris Lambridis (@dlambsauce) and his team and Athens was picked as the right location for the job considering the winter season.
While for the creative set of pics I was involved in first person. In line with the rest of the creative assets created, I wanted to visualise the sound around the artist giving a sense of tactile vibrance, creating something that take advantage from its complexity and defines itself within its own unicity.
'Arty' Photos by me
'Institutional' Photos by Dimitris Lambridis
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Live Visuals Production, Stage & Lighting Art Direction
Extending even further 'Closer' imagery with organic, generative animations which keep evolving and never look the same.
Socials
Mainly referring to the artist Instagram page (@maria_chiara_argiro), we curated posts for each step of key communications: album release, videos and gigs previews and live events. For and in-depth view please visit the artist IG page.
