Forex Leader

Swiss agency Cavalcade invited myself and Greg Barth to co-direct this little abstract animated piece for one of Swissquote Bank new services, Forex. The main brief was to create something that could detach from the usual bank/finance campaign aesthetic into something different but that could at the sime time express the essence of their message. Tech note: in the initial visual idea we pitched to the client, the main typography which appears in the center of the screen was supposed to transform and change more organically with the rest of the visuals, but in the end, being this advert made for their global market which includes multiple languages, including arabic, it would have been very hard to made bespoke treatment for each letter and make everything fit the same composition.

Swissquote - TVC

Direction / Design / Animation